AMA Study Reveals Consumer Fear Of Martech, Both U.S. And China
- by Joe Mandese @mp_joemandese, September 24, 2019
An in-depth study of both consumer and marketer sentiment across a wide array of digital media and emerging marketing technology issues reveals that consumers have an acute fear that the increasing power of martech will mean a "loss of privacy" or increase the chances they will be "misled."
The finding …
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