Software platform Telaria, Inc. is rolling out a “comprehensive suite” of addressable products for CTV/OTT, mobile and desktop.
Called Audience Connect, it goes beyond household-level TV targeting to offer audience, contextual and behavioral criteria.
A few advertisers and publishers began using the solution prior to this official launch in campaigns in August, according to the company.
The solution includes three targeting options.
Addressable Connect enables targeting audiences using first-party addressable publisher demographics, verified audience data from third-party sources, and Telaria-verified platform data.
Contextual Connect enables reaching viewers through show-level, genre and device targeting, as well as whitelist and blacklist preferences.
Performance Connect targets by buying against viewability, completion rate, eCPM and CTR KPIs to ensure that goals are met.
The solution is available through Telaria’s DSP partners via custom-built private marketplace packages.