Cheetah Digital, which the company says is a competitor to Salesforce and Oracle, has unveiled a new customer engagement platform that it says will allow brands to create personalized experiences and build loyalty across channels.
Cheetah unveiled its new Customer Engagement Suite on Thursday at the Signals 19 conference.
The platform is designed to “make marketers more aware of the modern consumer's needs" so they can be "more accurate in their decisions, and more data-centric in how they optimize a consumer's experience across every digital moment,” states Sameer Kazi, CEO at Cheetah Digital.
According to the company, the suite contains these features:
Michael Stutts, EVP, chief customer officer at Bloomin Brands, says Cheetah Digital provides “the ability to generate a single customer view that we can continuously augment and refine over time to inform our various cross-channel and cross-brand initiatives.”
Kazi notes that “despite advances in marketing technology, many brands are still struggling to unify and execute on customer data, understand their customers, and deliver personalization at scale — all of which result in poor experiences for consumers and lost productivity for marketers.”