• by Larissa Faw , September 26, 2019

Philadelphia’s Dietz & Watson is promoting the new season of "It’s Always Sunny in Philadelphia" by recreating Rum Ham, a fan-favorite snack that has made several appearances on the TV show.

The social media-driven campaign, developed with Red Tettemer O’Connell + Partners, encourages fans to make this Sailor Jerry Spiced Rum-infused deli treat by publishing its version of a recipe alongside humorous images of the ham on Instagram and Twitter, all supported with organic and targeted, paid posts.