While traditional TV political spending is set to reach new levels for the 2020 presidential season -- $6 billion, according to Kantar Media -- social-media advertising on Facebook is already active, with President Donald Trump spending much more than other candidates.
Kantar Media/Pathmatics says that in the first half of this year, January 2019 through June 24, 2019, Trump's campaign efforts have totaled $16.9 million -- well above his nearest competitor, Democratic presidential candidate Bernie Sanders, at $6.2 million.
As many observers have also witnessed, since Trump was elected in 2016, his social-media tweets have continued to ramp up, as well.
Kantar notes: “Some of Trump’s investment may be more geared toward shifting attitudes on specific issues, rather than just his re-election campaign.”
After Trump and Sanders come Jay Inslee and Kirsten Gillibrand, two former Democratic candidates, spending $2.6 million and $2.2 million, respectively, followed by Joe Biden ($1.8 million); Kamala Harris ($1.6 million); Andrew Yang ($1.22 million); Michael Bennet ($1.17 million) and Amy Klobuchar ($1.16 million).
For the first six months of 2019, total political advertising on Facebook -- candidates and leading special-interest groups -- was at $37.6 million on Facebook, with just $2.2 million spending on TV advertising.
Kantar has announced estimates that the 2020 political season will reach a total of $6 billion in paid advertising -- with broadcast TV totaling $3.2 billion, cable TV, $1.2 billion, digital media, $1.2 billion; and radio totaling $400 million.