Report Finds Winter Holiday Season Ad Spending Slowing
- by Joe Mandese @mp_joemandese, October 1, 2019
While the winter holiday season -- Oct. 29 to Dec. 31 -- historically is one of the biggest ad-spending periods for retail advertisers, the category spent 6% less in 2018 than it did the previous year, according to an in-depth analysis released today by Kantar's media division.
"In general, retail …
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