Thinx is introducing
the menstruation brand's first TV ad campaign — and the first national TV campaign of any period underwear company — by placing men in woman-related situations to suggest people would be
more comfortable talking about periods if everyone had them.
The “MENstruation” campaign, developed with BBDO NY, shows a man asking his male colleague for a tampon, checking his white pants for stains, or showing a boy tell his father he just got his period. The ads end with a call-to-action: “It’s time to get comfortable.”
Aimed largely at millennial women, the national television ad campaign will run on 18 networks across the U.S., including Bravo, E!, Oxygen, BET, MTV, VH1, HGTV, the Food Network, TLC and NBC.