Commentary
Consumers See Risks in Self-Driving Cars
- by Chuck Martin , Staff Writer, October 4, 2019
As automakers and tech companies continue their quest to develop and deploy autonomous vehicles, studies continue to show a reluctance of consumers to adopt self-driving cars.
A new global study shows yet again the concerns consumers have about the transfer of human control to a machine.
Concerns include losing control of the vehicle and potential technical issues, according to the study comprising a survey of 21,000 adults in China, France, Germany, Italy, Japan, South Korea, Spain, the U.K. and the U.S. conducted by the Ipsos market research institute for Audi.
The top reservation for the majority (70%) of consumers is loss of control followed by technically unavoidable residual risk (66%), lack of legal framework (65%), car assesses situation independently (63%), ethical reservations (62%), lack of data security (61%) and lack of driving fun (36%).
Other than that, all systems are go.
Chuck Martin is Editor of the AI & IoT Daily at MediaPost and writes the daily Connected Thinking column. He is a NY Times Business bestselling author and his latest book is “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things.) He is CEO of Net Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.
But they will take a taxi where there is also a loss of control. At least the computer never gets tired with a double shift. As for driving fun, that depends on the length of the trip.
Confirms what I have been saying for years. Only tech nerds want this, so they can say they did it.
I think we should try to pass state by state legislation to ban these cars before there are deals made with insurance companies.