Brand Equity Loses Some Of Its Own, Ad Execs See Its Value Eroding
- by Joe Mandese @mp_joemandese, October 4, 2019
Following earnings reports that major consumer goods marketers' earnings have been suffering due to the erosion of their brand equity with consumers -- especially among Millennials -- Research Intelligencer asked Advertiser Perceptions to conduct a series of interviews with advertisers and agencies to benchmark their perceptions, the causes for them, …
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