Zenith Revises 2019, 2020 Ad Growth Downward Again
- by Joe Mandese @mp_joemandese, October 7, 2019
Publicis Media's Zenith unit has revised its global ad growth estimates for 2019 and 2020 downward for the second consecutive quarter.
In its October 2019 outlook released today, Zenith took 2019's growth down to 4.4% from 4.6% in July and 4.7% in March.
Zenith's 2020 global ad spending growth was …
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