Which TV Shows Accrue The Most Time-Shifted Ratings, By Programming Genre
- by Joe Mandese @mp_joemandese, October 7, 2019
While live plus same day and/or live plus seven days of time-shifted viewing are the coin of network TV's advertising realm, Nielsen has published an analysis making the case for much longer windows of playback viewing -- upwards of 35-days.
"Nielsen looked into how consumers lean into delayed viewing of …
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Since currency is live plus 3 or live plus 7, how much is already captured by these factors?