Vizeum Wins Groupe SEB's Global Media AOR Assignment

Vizeum, part of Dentsu Aegis Network, has been appointed global media agency of record Groupe SEB, a France-based maker of small appliances.

The new client’s brands include Krups All-Clad Cookware, Moulinex, Rowenta, Tefal and WMF Group. 

Vizeum’s scope of work includes digital and offline media as well as consumer experience, CRM and E-Retail across multiple international markets, including the Americas and markets in Europe and Asia.

Guillaume Planet, VP Media & Digital Marketing, Groupe SEB said: “We are at a turn when it comes to the client-agency relationship and our model for collaboration. In the Vizeum offer we found our values, and at the same time the expertise we needed--a team behind our core challenge of placing the consumer experience as a key driver for growth.”

Word of the assignment follows SEB’s latest acquisition last month of Krampouz, a French company that designs, produces and markets crepe makers, waffle makers, planchas and grills for professionals and consumers.




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