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Consumer Giant Cuts TV Advertising By One-Fifth

Unilever disclosed that its global expenditure on traditional television advertisements had dropped by one-fifth over the past three years and was set to plummet further. The news came at the biennial Royal Television Society conference in Cambridge, which also heard from the consultants Spectrum Strategy who forecast that conventional real-time viewing could drop to just 50 per cent of the time spent watching television in this country by 2012.

Read the whole story at The Independent, September 17, 2005 »

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