Around the Net

The Ad Industry Turns to the Web to Predict Hits

A year ago, executives at the media-buying agency Initiative Media, conducting what they called a buzz survey to try to determine which network television series had a chance to break out as the new season commenced, stumbled on some data that left them scratching their heads. That record of anticipating great early reaction to a couple of emerging hits has put new emphasis on the tracking surveys that networks and advertising agencies conduct to measure advance interest in the new crop of network series.

Read the whole story at The New York Times, September 19, 2005 »

Next story loading loading..