Adobe Enhances Its Digital Experience Platform

Adobe has added several enhancements to its digital experience platform, including AI-based personalization and streamlined activation.

The Adobe Experience Platform pulls data in from across the enterprise, allowing brands to personalize the customer experience across channels. 

According to Adobe, the new features include: 

  • People-Based Destinations — This tool, using Adobe Audience Manager, a data management platform, pulls together a unified view of the customer. This will allow brands to active personalize experiences in channels dependent on a personal identifier.
  • Product Recommendations — Brands can use this machine learning-enabled function to generate personalized recommendations based on the customer’s interactions with products.
  • Retail Sales Forecasting — Marketers can predict sales trends to plan to holidays and other moments in time.

Contributing to the performance are Adobe Sensei, the firm’s AI and machine-learning technology. 

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