FanDuel is promoting the gaming destination by honoring the Sports Equinox on October 27th when four major sports (NBA, NHL, MLB and NFL) all play a game on the same day. A rare alignment of sports, this "holiday" has only happened 18 other times in recorded sports history.
The campaign, developed with BBH New York, touts the fact that gamblers will have the opportunity to win a lot of money during this 24 hour period. The TV spot opens on a Sports Equinox clock with four rings that lock into place to signal the looming date. Viewers are then directed to Sports-Equinox.com to access to a digital version.
See the work here.
The campaign appears via the FanDuel app, TV commercials, out-of-home projections, stunts, and custom artificial reality-supported face filters for Instagram.