• by Steve McClellan  @mp_mcclellan, October 29, 2019

Portland, ME-based The Via Agency has been selected by the John F. Kennedy Library Foundation as its new creative agency after a competitive pitch. 

The shop’s first work will debut in spring 2020. 

Via Chief Creative Officer Bobby Hershfield is leading the new account. 

Via noted that the Foundation “has a history of working with top agencies to produce award-winning campaigns, like the 2019 'Words Count' campaign.” That campaign was the work of The Martin Agency. It wasn’t clear if TMA participated in the Foundation's latest pitch. 

The Via Agency will help support the launch of an upcoming new exhibition at the JFK Presidential Library that will include print, OOH, broadcast and digital/online assets.