DR TV Trending Toward Longer Units, Use Of :45s Is Soaring
- by Joe Mandese @mp_joemandese, October 30, 2019
The buzz in the ad trade press may be about brand marketers shifting to shorter-form units -- especially for digital video buys -- but a new study from direct-response TV ad research company DRMetrix shows that when it comes to "brand-direct" advertisers, the trend is in the other direction.
Forty-five-second …
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