DR TV Trending Toward Longer Units, Use Of :45s Is Soaring

The buzz in the ad trade press may be about brand marketers shifting to shorter-form units -- especially for digital video buys -- but a new study from direct-response TV ad research company DRMetrix shows that when it comes to "brand-direct" advertisers, the trend is in the other direction.

Forty-five-second ...

Next story loading loading..

Discover Our Publications