• by Steve McClellan  @mp_mcclellan, October 31, 2019

Kool-Aid is out with a fake-scary Halloween film timed to the seasonal release of its “Ghoul-Aid” soft drink. 

The 90-second film, from VaynerMedia, goes for a sort of “Blair Witch Project” vibe at first, with lots of flashlights and darkness (with a static-y nod to Steven Spielberg’s “Poltergeist”) before the big, we’re-just-having-fun reveal. 

The film can be seen on Facebook, Twitter, Instagram and here.