• by Larissa Faw , October 31, 2019

Nutritional supplement maker Nutraceutical has appointed Smith Brothers as agency partner for several brands, including an AOR representation for Solaray which has over 900 branded products in its portfolio. 

The remit includes creating new positioning for the Solaray master brand as well as creating launch-related assets for new products over the next year from each of Solaray’s new sub-brand families.

In addition, Smith Brothers has been tapped to design 10 websites for Nutraceuticals brands including the aforementioned Solaray as well as Dynamic Health, Zand, Heritage Store, Sunny Green and Life-flo.

The new websites are already in production and will be rolled out starting in the fourth quarter.