J.C. Penney Co. is using its Hurst, Texas location as a test for a new store concept, which includes a fitness studio, a video-game lounge and style classes. Chief Executive Jill Soltau,
who took the reins just over a year ago, is making stores easier to shop by removing piles of excess goods and getting out of less profitable categories such as appliances.
Read the whole story at The Wall Street Journal »
