Connected TV Projected To Have Sustained Double-Digit Ad Growth
- by Joe Mandese @mp_joemandese, November 5, 2019
The connected TV (CTV) ad market will expand 40% in the U.S. this year, according to new estimates released this morning by the statsmasters at eMarketer.
The report projects CTV ad spending will expand at healthy double-digit rates of growth over the next four years, reaching more than $14 billion …
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