New Connected TV Targeting Solution Uses App-Level Mobile Data

Sabio has launched a solution that uses app-level mobile data to inform connected TV planning and buying, enabling users to serve behaviorally targeted ads on both TV and mobile formats.

The App Science TV solution builds on the company’s App Science platform, which gathers app use, location and other consumer behavior data from more than 300 million mobile devices and employs predictive AI to yield insights about users’ interests, affinities and life stage.

The TV solution ties the behavioral data to connected TV households by matching device IDs to the household level through the App Science platform.

2 comments about "New Connected TV Targeting Solution Uses App-Level Mobile Data".
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  1. John Grono from GAP Research, November 5, 2019 at 5:44 p.m.

    One wonders whether the consumers who own those 300 million mobile devices are aware of this.

  2. Sabio Mobile from Sabio Mobile replied, November 13, 2019 at 5:36 p.m.

    Sabio Mobile adheres to stringent privacy standards and ensures compliance with the California Consumer Privacy Act (CCPA) in order to protect the privacy rights of mobile consumers.

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