DIA Taps DP+ For Creative Campaign

The Detroit Institute of Arts (DIA) is appointing DP+ (formerly Duffey Petrosky) as the museum's creative partner for its Van Gogh in America campaign. DP+ will create an omnichannel communications campaign, including print, radio, and outdoor advertising, exhibition videos, and supplemental marketing support, such as tickets, social media ads, and t-shirts. DP+ was previously appointed as media AOR and thus will execute media buys in support of the campaign as well. The exhibit opens to the public on Jun. 21, 2020 and runs through Sept. 27, 2020.


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