Clear Channel Radio's Online Music & Radio unit Tuesday named Ronning Lipset Radio as exclusive, national third-party ad sales rep firm for its online properties. Ronning Lipset will focus on national
sales opportunities for Clear Channel Radio's network of 1200 radio-station Web sites and exclusive, on-demand programming. Under the agreement, Ronning Lipset will consult on the creation of systems
that will quantify the value of national advertising on the Online Music & Radio network. The system will be housed at the Katz Radio offices in New York. -- Joe Mandese