- The Drum, Thursday, November 7, 2019 11:13 AM
The Drum brings news that Britbox and Samsung are to launch an advertising campaign in the run up to Christmas to promote the new service which offers BBC, ITV and Channel 4 content. Samsung
has reportedly become the first tv maker to embrace the platform and this will be reflected in advertising throughout the festive period. BT-owned EE is the platform's mobile partner.
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