Chevrolet Shifts Marketing Leaders

Chevrolet is shifting two of its marketing executives to new roles.

Brian Sweeney, U.S. vice president of Chevrolet sales, service and marketing, moves to a newly created position as vice president, dealer operations and innovation, where he will work closely with Chevrolet, Buick and GMC dealers on customer experience.

Sweeney will report to Barry Engle, executive vice president and president, General Motors North America. He will also report to Travis Hester, vice president of global customer experience, a new team formed in September.

Steve Hill, vice president of U.S. sales, service and marketing, will directly lead Chevrolet, in addition to his current role, to maintain continuity and sales momentum. He continues to report to Engle.

The changes are effective Nov. 15.

Over the last several years, GM’s U.S. dealers have consistently scored at or near the top of third-party surveys of customer satisfaction with dealer sales and service, and customer loyalty, even as the industry changes rapidly, according to the automaker. 



“Competition is intensifying, customer expectations are rising, and technology is transforming vehicles, dealership operations and the way we engage with customers,” Engle said in a release. “We will meet these changes head on and we are putting some of our most experienced and accomplished leaders in charge of embracing change and driving innovation.

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