Serta's Sheep Takes The Spotlight

Serta is promoting its iComfort cooling tech-assisted mattress by elevating the Serta sheep mascot to star status for the first time in a new campaign.

The creative, developed by Leo Burnett, opens with the sheep in need of cooler comfort during a heat wave. After fleeing from a pet groomer, the sheep finally finds relief with the iComfort by Serta.

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