Publicis Groupe CEO Arthur Sadoun congratulated the troops in a recent internal memo for having an outstanding year on the new business front, but stressed that next year’s focus must be on organic growth.
He characterized the summer of 2019 as “red hot,” noting wins including BT, LVMH, Disney and others. “Things haven’t cooled off in the fall,” he noted, citing the recent AXA and Nivea creative wins.
The Groupe has also done well in local markets, a recent example is winning the Danone business in China.
“But our work can’t stop here,” the holding company chief wrote, stressing “2020 has to be the year where we transform” all that new business success “into organic growth.”
Organic growth, of course, is a key Adland metric and one that many in the industry use to assess the health of the sector and the players in it.
It’s no secret that Publicis Groupe has been challenged growth-wise this year. It reported a 2.7% organic revenue decline in the third quarter and has stated that for the full year, it expects to post around a 2.5% drop in organic revenue.
“While new business is often run by a tight team, organic growth is in the hands of everyone, and we’re expecting everyone to deliver,” Sadoun wrote.
No pressure, people.
Well, actually, sounds like there’s pressure.