Advertising ROI Improving For Digital's 'Big 5,' But Is It Sustainable?
- by Joe Mandese @mp_joemandese, November 14, 2019
Based on a quarterly analysis of marketers' self-reported assessment of their spending on each
of the major digital media platforms, all of the "Big 5" are improving, but Amazon continues to improve more than all others.
Amazon has demonstrated the best growth -- and stability -- over the past six …
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