Viacom Sees Another Quarterly Rise In Ad Revenue, Up 6%, Affiliate Revenue Up 1%

In its second strong quarterly U.S. advertising result, Viacom says revenues posted better-than-average gains -- up from declines in the previous two quarters.

U.S. advertising revenues grew 6% to $946 million in its fiscal fourth quarter mostly due to its Advanced Marketing Solutions unit, which had a 83% rise. AMS revenues includes sales of addressable video inventory across Viacom's linear and digital platforms.

Viacom also saw a 6% rise in its previous third-quarter period. In the first two reporting periods of the year, U.S. advertising was down 3% and 2%.

Viacom's Thursday morning stock price was up 2.5% to $22.60.

When including worldwide advertising through its programming, revenues were up 1% to $1.2 billion. Taking out currency fluctuations, on a constant currency basis, advertising grew 4%.

For its entire fiscal-year reporting period, worldwide advertising dipped 2% to $4.7 billion -- up 1% on a constant currency basis.



Viacom's U.S. affiliate revenue inched up 1% to $1.0 billion; and was 6% higher when including worldwide affiliate revenue to $1.3 billion.

Viacom's filmed entertainment -- its Paramount studios -- was down 14% in revenue for the quarter to $851 million. But for the year, it inched up 1% to reach $3.1 billion for the year.

Film entertainment business rose 42% higher in adjusted operating income growth for the quarter to $54 million. For the full year it hit $78 million -- the first time in four years it has had full year profitability.

In the quarter, company-wide revenues was down 1% to $3.43 billion, with net profits attributable to Viacom 22% lower to $303 million.

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