Meredith Corp is aligning its digital, video and commerce activities and titles, including People, Entertainment Weekly and People en Espanol, with its brand portfolio under expanded leadership roles at its National Media Group.
President of Meredith Digital Catherine Levene’s role has grown to include oversight of People.com, data, corporate sales, performance marketing and ecommerce. Levene will link corporate with digital sales at the group.
Following the expansion of Levene’s role, Alysia Borsa has been promoted to executive vice president and Chief Business and Data Officer, in which she will oversee corporate and digital sales, in addition to running date and corporate marketing. Borsa will report directly to Levene, as will Will Lee, senior vice president of digital content at the People and Entertainment Group and Andy Wilson, senior vice president of ecommerce and paid products.
President of Meredith Magazines Doug Olson will add responsibility for People, Entertainment Weekly and People en Espanol to his role, aligning those titles with Meredith’s other brands.
Guilio Capula has been promoted to senior vice president-group publisher of Meredith’s Luxury Group, which includes the titles Food & Wine, Travel + Leisure and Departures. Also within the magazine group, Daren Mazzucca has been promoted to senior vice president-group publisher of Real Simple and Martha Stewart Living.
Additionally, Meredith’s National Media Group announced its newsstand-only consumer title Coastal Living has introduced a new subscription model. The premium quarterly will be available for home delivery beginning with its winter 2020 issue.
The title will continue to be available on newsstands at $12.99 an issue. A one-year subscription to the title is $20, while a two-year subscription is $30.
The company sites consumer demand and newsstand success as the impetus for the new offering.
Coastal Living was transformed into a special-interest newsstand quarterly last fall. The new print subscription offering joins Coastal Living’s portfolio of platforms, including CoastalLiving.com, social-media channels across Instagram, Facebook, Twitter and Pinterest and brand extensions Coastal Living Communities and the Coastal Living Home Collection through Universal Furniture.
Olson stated of the move: "With a substantial customer base that is looking for premium, high-quality niche content, Coastal Living is a good example of a consumer-driven product with what I'd call an analog paywall." He said the direct-to-consumer model "ideal" and a "strong, profitable business."