- Fortune, Monday, November 18, 2019 8:13 PM
American Outdoor Brands is splitting into two companies, one focused on firearms (Smith & Wesson) and the other on outdoor products. The move may have been triggered by pressure for gun reforms
that have resulted in weak profits and earnings. “Gunmakers are finding more resistance from retailers as mass shootings in the U.S. make it politically sensitive to sell firearms and
ammunition,” according to
Fortune.
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