As women’s sexual health products have a difficult time advertising on Facebook and other social channels, Lion's Den is promoting its sex toys by avoiding the products themselves to instead allude to couples finishing up romantic encounters.
The "Life. By Lion’s Den." creative, developed by Fancy, includes the Book Club spot featuring two women as one messily pulls on her jacket as the other hands her the book they were looking for before they got distracted.
The Dinner opens on a couple doing the dishes as they laugh, and the camera pulls back to reveal a very messy table with food spilled and lingerie left on top.
The campaign includes broadcast, OTT, online, digital and social elements.