Around the Net
Email Can Help You Boost Your Black Friday Revenue By 11%
- MarTechAdvisor.com, Friday, November 22, 2019 4:55 PM
Brands can increase their Black Friday revenue by 11% by tweaking their email strategy. First, they should focus on cart abandonment, next on optimizing their welcome message, writes Pini Yakuel, chief executive officer of Optimove.
