Verizon Media’s MAKERSbrand is launching a one-week, digital pop-up shop promoting female-founded brands and female-focused products ahead of Black Friday and Small Business Saturday.
The pop-up is available at Yahoo Shopping starting today through December 3.
The pop-up shop marks the first time MAKERS is expanding its monetization strategy through affiliate commerce.
“At MAKERS, our mission is to share stories of trailblazing women that have ignited and accelerated the women’s movement,” Lori Bongiorno, General Manager of MAKERS, Yahoo News, Entertainment and Lifestyle, told Publishers Daily.
“We know we have the same opportunity to create awareness around female-owned businesses with a digital pop-up experience,” she continued. “As consumers shop for Black Friday and Small Business Saturday, it is an opportunity for us to highlight and empower consumers to not only have fun, but support women in the process.”
Yahoo Shopping was recently created by Verizon Media “to close the loop between content and commerce,” Bongiorno said.
The shopping hub curates, discovers and price tracks deals for consumers. It now powers commerce across Verizon Media’s brands and also showcases curated editorial and content from Yahoo, MAKERS, HuffPost, TechCrunch and other brands.
Yahoo Shopping now has a campaign page dedicated solely to MAKERS’ digital pop-up, featuring brands like Summersalt, Universal Standard, Good American, Flamingo and AUrate.
Users are then taken to product landing pages to make direct purchases.
The female-focused pop-up shop aims ”to shed light on how these brands support women in the workplace, promote diversity, and why size acceptance and inclusivity should be paramount in retail,” Bongiorno said.
The items are curated by MAKERS editors, and paired with interviews, editorial features and content on the female founders.
“We think interweaving engaging content within Yahoo Shopping creates deeper value for consumers. We’re providing context and lift the veil on these businesses and
ultimately, helping consumers feel that every purchase is worth it,” Bongiorno said.