The American Cancer Society is launching its annual Coaches vs. Cancer effort with more than 350 NCAA coaches and the National Association of Basketball Coaches. The marketing effort, “
United Front,” includes a TV spot featuring Jim Boeheim (Syracuse), John Calipari (Kentucky), Tubby Smith (High Point) and Roy Williams (North Carolina). Over the past 26
years, Coaches vs. Cancer has raised more than $125 million in the fight against cancer.
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