Ram trucks will tow all parade floats for the fifth consecutive year as the official truck of Macy’s Thanksgiving Day Parade on Thursday.
The trucks will be fully wrapped to complement four unique float designs: Harvest in the Valley by Green Giant, Splashing Safari Adventure by Kalahari Resorts and Conventions, Mount Rushmore’s American Pride by South Dakota Department of Tourism, and Santa’s Sleigh.
This is more than just a typical event sponsorship, says Reid Bigland, head of Ram Brand, who calls the parade “truly a cultural moment.”
More than 3.5 million spectators in New York City and 50 million television viewers nationwide see the Macy’s Thanksgiving Parade each year, marking the official start to the holiday season. The Parade is broadcast nationwide on NBC, beginning at 9 a.m. in all time zones.
Ram also provided the Macy’s Parade with 65 trucks and Ram ProMaster commercial vans, many of which are used for behind-the-scenes functions such as moving parade materials, from tool containers to costumes.
The brand is also teaming up with Macy’s and its partners to again demonstrate the Ram heavy-duty truck towing capability by bringing back #RamWillTowThat social media campaign (which first launched during the lead-up to the 2019 Big Game telecast) via Ram’s Twitter and Facebook pages.
Each video features the Ram 3500 towing a gigantic item related to each of the brand’s Parade elements. The Ram Truck brand campaign was created in partnership with Highdive.