• by Joe Mandese  @mp_joemandese, December 3, 2019

Industry data and technology marketing veteran Max Kalehoff has joined Realeyes as vice president of marketing.

Kalehoff, who most recently operated his own strategy and consulting practice previously was Chief Marketing Officer of SocialCode. Before that, he held senior marketing roles at Syncapse, Clickable, Nielsen and Comscore, and was a long-time MediaPost columnist.

At Realeyes, Kalehoff will oversee the marketing of several new computer vision and AI products enabling “emotion and attention measurements” aimed at the video, streaming, gaming and mobile app industries.

Founded in 2007, Realeyes uses webcams, computer vision and machine learning technologies to measure how people feel when they watch video content online.