Study Finds Loyalty Programs Sagging, 2 In 5 Consumers Now Avoid Them
- by Joe Mandese @mp_joemandese, December 4, 2019
Customer loyalty programs may be popular with retailers and brand marketers, but they're becoming less so with consumers, according to this year's findings of an ongoing tracking study of retail shoppers.
The 2019 edition of CFI Group's and Radial's "Retail Report," finds that 38% of respondents avoid signing …
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