• by Ray Schultz , December 10, 2019

Iterable, the provider of a cross-channel marketing platform, has raised $60 million in Series D funding, bringing its total financing to date to over $140 million.

The round was led by Viking Global Investors, with participation from investors in Iterable’s $50 million Series C funding round earlier this year: CRV, Index Ventures, Blue Cloud Ventures, Harmony Partners, and Stereo Capital. 

The company will use the new funding to further expand its core platform, invest in new engagement technologies and expand its global offices in San Francisco, New York City, Denver and London, it says.

Earlier this year, Iterable said it hopes to disrupt the $5.5 billion global marketing automation software market.

Iterable’s cross-channel platform supports email, push, SMS, in-app and other channels, the firm says.

The firm’s clients are “consolidating email service providers, mobile point solutions and homegrown messaging systems into one platform, using Iterable to gain a unified view of their customers,” states Justin Zhu, co-founder and CEO of Iterable. 

Zhu adds that "deploying the modern growth stack is no longer a secret strategy reserved for Silicon Valley startups.”

This year, Iterable has opened new offices in London and Denver and launched Iterable Catalog, a tool that enables marketers to build collections or personalized content blocks and hyper-target messages at scale, the company says.