OMD will retain its crown as the top-ranked global media agency by billings in 2019, according to an analysis by agency research firm COMvergence. The Omnicom shop is also number one in the U.S., per the assessment. The figures in the report are projections for the full calendar year 2019.
By holding company, GroupM is top ranked globally, while Publicis Media is number one in the U.S.
OMD’s global billings total $19.6 billion -- up 6.1% from 2018, when it was also the leader. WPP’s Mindshare is ranked second with $17.9 billion -- up 1% -- and Dentsu’s Carat is third with $16.1 billion, up 5-plus percent.
Rounding out the top 5 are MediaCom and Wavemaker (both part of WPP’s GroupM) with $14.6 billion (up 6.8%) and $12.6 billion (down 1.3%) respectively.
GroupM is projected to post $50 billion in worldwide billings this year (up 2%) followed by second-ranked Publicis Media ($33.7 billion, up 0.4%) and third-ranked Omnicom Media Group ($31.4 billion, down 3.5%). Rounding out the top-5: Dentsu Aegis Network ($24.4 billion, up 5%) and Mediabrands ($17.2 billion, up 0.5%).
Total estimated billings this year for the major holding companies reached an estimated $166 billion.
The research firm estimates that reviewed billings totaled $22 billion.
OMD posted nearly $8 billion in U.S. billings, up 5.9% followed by second-ranked Carat with about $7.8 billion, up more than 18%.
Horizon Media was third with nearly $7.3 billion, up 10% and Publicis Groupe’s Spark Foundry was fourth with about $6 billion, down more than 1%. Rounding out the top 5 agencies in the U.S. was Mindshare with $5.4 billion, down 3%.