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Microsoft Plans to Sell Search Ads of Its Own

The Microsoft Corporation will unveil today its own system for selling Web advertising as it struggles to compete with Google and Yahoo in the expanding Web search business. The system, to be used by MSN, is meant to improve on those of Microsoft's rivals by allowing marketers to aim ads on Web search pages to users based on their sex, age or location.

Read the whole story at The New York Times, September 26, 2005 »

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