GroupM Expands Share Of Big 6 Media Billings, 'All Others' Remains No. 1 In Total Market

Despite being a year of corporate transition, GroupM bettered the media billings growth rate of the Big 6 agency holding company media units, and expanded its share of market to 30.2%, making it half again bigger than its next-closest rival, Publicis Media (20.4%) share, according to year-end projections ...


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications