Agencies More Pessimistic Than Marketers On Ad/Media Services Business, Offer Different Solutions
- by Joe Mandese @mp_joemandese, December 20, 2019
Agency executives are somewhat more pessimistic about the direction of the advertising and media services industry than their clients are, according to findings of a study of ad executives conducted by Advertiser Perceptions for Research Intelligencer.
The findings, which are based on interviews conducted with advertisers and agency executives in …
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