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Sears Sells Diehard Brand To Advance Auto Parts

  • USA Today, Wednesday, December 25, 2019 2:18 PM
Transformco, the owner of Sears and Kmart stores, has sold DieHard, one of the company's most well-known brands. Advance Auto Parts has acquired the DieHard brand for $200 million. DieHard auto batteries will continue to be sold at Sears and will be available at the auto supply store chain's more than 4,800 stores, according to the news release.

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