Data warehouses are being brought online more quickly, with 65% of marketers saying it took them less than a year to make them fully operational. And 33% have experienced zero negative impacts, according to a study by enterprise email provider MessageGears.
In addition, 88% say the impact has been beneficial to customers, with 52% calling that uptick “significant.”
And, 95% feel their messaging has improved.
Of the companies polled, 58% store 75% of their data in a data warehouse.
Firms with $1 billion in annual revenue say they have significantly reduced the time spent processing and accessing data, whereas only 14% of smaller firms agree.
For smaller firms, the biggest challenge they encounter is having the resources to consolidate their data.