Crossmedia Names Bayer Head Of Integrated Media Sourcing

New York-based Crossmedia Inc. has named Matt Bayer head of integrated media sourcing, a new position centralizing all of the agency's media.

Bayer, who reports to Crossmedia Co-Founder and CEO Kamran Asghar, joined the agency in October as executive director-head of data and media sourcing from IPG Mediabrands' Cadreon, unit where he was senior vice president-advanced TV, cross-screen & emerging channels.

Bayer previously held media buying roles at Carat and OMD.

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