Digital Engagement Remains Flat, Despite Ad Innovation Efforts

The good news is that advertising engagement levels appear to be stable across the major digital media platforms, according to the latest annual tracking study from UBS' Evidence Lab.

The bad news is that it's relatively flat despite "continued ad innovation from the various platforms," write UBS digital equities researchers. …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications