Snapchat Most Vulnerable To Being Deleted, YouTube Least Likely

Snapchat is the most vulnerable digital media platform to being deleted by its users, according to the latest installment of UBS' Evidence Lab research.

Asked which app they were most likely to delete, 33% of respondents cited Snapchat, followed by Twitter (30%), Pinterest (27%), Facebook (26%) and Instagram (26%).

YouTube …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications